MAD leader in its field of distribution has made a start in private label, decided to add new product in its distribution channel and to replace some present, by its own private label range.
some new standards will thus make their appearance in the traditional distribution channel says the CEO of MAD Mr Hicham Mellah.
One of the first issues of private label, is to provide an additional product to consumers. which mean segmenting the market.
A new product, directly under the control of the distributor in its definition and usually offered at a lower price than national brands, met some of the consumer demand.
Thereby segmenting the market, the distributor can enjoy the difference in consumer taste and thus satisfy the final a wider range of demand.